The project started with the idea of the title, “The Tragic Murder of a Hamburger”, and we created the story around that. One of our early ideas was to cut up a hot dog with a saw and create a GIF out of it and from there the concept developed. We wanted the ideas behind each of the murder scenes to be really dark and decided on a gun crime in a back alley, a cremation, a drowning, a car crash, and a taco getting cut into pieces with a saw. We wanted to play with the idea of the murder victims really being food-shaped people. The viewer sees a very bright, pastel toned and innocent looking picture but once they work out what is happening, it becomes very different.