Innovative and infectious synthpop trio, Prides, will release “The Seeds You Sow” 7″ and digital single on March 18 in the U.S. The band just released a new video for “The Seeds You Sow,” which is available to post and share via YouTube. Earlier this month, The Line Of Best Fit premiered the track, which is also available to stream via SoundCloud. Prides just announced a spring tour that will include performances at the SXSW Music Festival as well as major U.S. cities, including New York, Philadelphia, Boston, and Washington, D.C. 

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The Glasgow based band of three, Prides, formed in 2013 out of the ashes of several local bands. They premiered on the internet last summer with their track “Out of the Blue,” which lived on the top five of the Hype Machine. The band’s unique sound attracted the attention of Island Records in the UK and Virgin Records in the US, who signed them to the labels. Stewart Brock sings and plays keyboards, Callum Wiseman is lead guitarist, plays keys, and sings, and Lewis Gardiner plays drums and is the band’s producer.

“The Seeds You Sow” is an anthemic feel-good track with tumbling drums and repetitive, chant-like vocals.

Stewart says, ‘”The Seeds You Sow’ is about realizing that the things that happen around you are a result of your own actions. It’s about realizing that the one you’re with isn’t the one and the consequences that go with that. We wanted to make sure that it was loud, brave, and would grab people as soon as they heard it. The vocal hook is all about letting go, losing yourself, shouting as loud as you can, caution to the wind.”

An addictive, dazzling track, electrifying live shows, and a band with a voice, Prides are clearly a force to be reckoned with.

 
Upcoming Tour Dates 
03.11 – 03.15 – Austin, TX @ SXSW
03.16 – Dallas, TX @ Prophet Bar *

03.18 – Atlanta, GA @ Terminal West *

03.19 – Chapel Hill, NC @ Cat’s Cradle *

03.20 – Washington DC @ 9:30 Club *

03.21 – Boston, MA @ Sinclair *

03.23 – Philadelphia, PA @ The Church *

03.24 – Brooklyn, NY @ Rough Trade *

03.25 – New York City, NY @ Webster Hall *

*With RAC
 
For more info, please visit: 

http://www.facebook.com/PridesBand