© David Brendan Hall, www.davidhallphotog.comPhotography by David Brendan Hall

 

Amidst the saturation of bands and fledgling acts cropping up in Austin, Texas, it’s not often that a group seizes the spotlight and successfully continues to hone in on a committed and growing audience. Initially formed as a solo project, vocalist Sabrina Ellis (A Giant Dog, Glad Girls) started Sweet Spirit as a means to expand her singer-songwriter and guitar playing skills. Distinctive from her previous projects, Sweet Spirit’s sounds struck gold with melodious country and pop jams, gaining the attention of Spoon’s Britt Daniels. Following a secret Spoon tour kickoff show at Hotel Vegas and a stretch of dates across the mid-west and west coast, the now eight piece powerhouse has been gaining notoriety from outlets ranging from Consequence of Sound, Spin, and Stereogum.

 

 

Having worked with renowned producer Steve Berlin (Deer Tick, Los Lobos) on their sophomore album due to be released on April 7th, the band takes a dynamic turn towards glam on St. Mojo. Their first single (and first track) off the album, “The Power”, is compelling both in terms of instrumentation and its powerful message. Serving as an anthem for all the freaks and outsiders growing up, Ellis sings with swagger and authority about the importance of breaking the rules and living your life independently, straying away from the conformity that permeates most high school memories (“you’re the kinda girl that studied in school and practiced your fashion”). The crunchy guitars and solid percussive backbone along with Ellis’ striking voice in all the right places makes the entirety of “The Power” a firm force to be reckoned with. For those of you in town for SXSW, be sure to catch Sweet Spirit live for Nine Mile Records‘ showcase at Maggie Mae’s Rooftop as well as Do512‘s official showcase. You can also catch the band in the following cities for their April and May tour dates:

 

3/31 – Austin, TX – Barracuda
4/1 – Austin, TX – Barracuda
4/5 – Tulsa, OK – Soundpony
4/6 – Kansas City, MO – Blind Tiger
4/7 – Chicago, IL – Empty Bottle
4/9 – Minneapolis, MN – 7 th Street Entry
4/11 – Cleveland, OH – Happy Dog
4/12 – Pittsburgh, PA – Spirit
4/13 – Brooklyn, NY – Rough Trade
4/14 – Philadelphia, PA – Boot and Saddle
4/15 – Jersey City, NJ – Monty Hall
4/16 – Boston, MA – Once Lounge
4/18 – Carrboro, NC – Cat’s Cradle
4/20 – Nashville, TN –The East Room
4/21 – New Orleans, LA – Gasa Gasa
4/22 – Lafayette, LA – Artmosphere
4/28 – Dallas, TX – Three Links
4/29 – Norman, OK – Norman Music Fest
5/6 – Austin, TX – Derby in the City
5/10 – Denver, CO – Hi Dive
5/11 – Salt Lake City, UT – Kilby Court
5/12 – Boise, ID – The Olympian
5/14 – Seattle, WA – Sunset Tavern
5/17 – San Francisco, CA – Brick and Mortar
5/18 – Los Angeles, CA – The Resident
5/20 – San Diego, CA – Soda Bar
5/21 – Tucson, AZ – Flycatcher

 

Trish Connelly is the Austin-based guru who does booking and promoting at Cheer Up Charlies under The Nothing Song. She’s always down to collaborate and plan a show or event in town. She’s an expert with mixtapes (for all musicians out there you’ll want to send her your stuff!), and making connections with the cool kids. You can follow her on Twitter, Instagram, and Facebook.